Southern Cross · 33°S 151°E

Meetings · Incentives · Conferences · Events

Where the world's best teams meet Australia.

Local ground. Global standard. CRUX is the MICE division of Aussie Grand Tours, twice named Best DMC. We design and deliver programmes for corporates, agencies and associations from India, the Americas and Europe.

Watch the film

Organise your event View our work

Trusted by teams from five continents

Hover a logo to see it in colour

Why CRUX

Crux (n.) the Southern Cross. Also, the point everything turns on.

Every programme has one moment that decides how it is remembered. The gala that lands. The venue that rescues a week. The CEO who finally sees the team at its best.

For 25+ years, Aussie Grand Tours has owned those moments on the ground across every state and territory. CRUX brings that expertise to meetings and incentive planners worldwide, with one accountable team from first brief to final transfer.

25+Years on Australian ground

2xBest DMC, Global Tourism Awards

82+MICE programmes delivered

10+Source countries served

5 daysBrief to costed concept

Where we host

Venues as extraordinary as your programme.

venue-sydney.jpg1200 × 675 px

Sydney

Harbourside & City

Iconic harbour views, world-class convention facilities, and Australia's most dynamic dining scene for gala dinners.

Outback gala dining hall in the Red Centre

venue-uluru.jpg1200 × 675 px

Uluru

Red Centre & Outback

Desert backdrops, exclusive resort buyouts, and a landscape purpose-built for extraordinary experiences at every price point.

venue-cairns.jpg1200 × 675 px

Cairns

Reef Exclusives

Private vessel charters on the Great Barrier Reef, rainforest-access-only lodges, and gala dinners in locations your delegates will never believe are real.

What we deliver

Full-service MICE management.

From the first site inspection to the final farewell dinner, one team manages the entire programme.

Conferences & Meetings

Venue sourcing, AV production, catering coordination, delegate management, and on-site staffing. From 20-person board retreats to 500-delegate annual conferences.

Incentive Travel

Award-winning programmes that your top performers will talk about for years. Exclusive experiences, world-class accommodation, and personal touches that make individuals feel celebrated.

Team Building

Reef conservation days, outback survival workshops, sailing regattas on Sydney Harbour, and culinary competitions, designed to bond your team around shared experience.

Product Launches & Events

Australia's dramatic landscapes make it an exceptional backdrop for launches, brand films, and flagship events. We handle all local production logistics.

Leadership Retreats

Senior executive programmes combining strategic off-site sessions with extraordinary Australian experiences, designed to inspire thinking as much as reward achievement.

Pre & Post Extensions

Many delegates want to extend their time in Australia before or after the main programme. We design FIT add-ons that keep the experience at the same standard.

Built for three kinds of client.

Direct

Corporations

Partnership with HR, sales and leadership teams running incentives, kick-offs and executive off-sites.

White-label

Agencies & Incentive Houses

Net rates and invisible ground delivery. Your brand stays in front of the client, our team stays on call 24/7.

Congress

Associations

Delegate logistics, touring and partner programmes for international association meetings and congresses.

Programme formats

Four disciplines. One accountable team.

End to end: venues, production, air and ground, food and beverage, delegate management and on-site teams.

Executive meeting room overlooking Sydney Harbour

svc-meetings.jpg960 × 1200 px · 4:5

Meetings & Retreats

Board meetings, leadership off-sites and sales kick-offs, from vineyard buyouts to harbour boardrooms.

Incentive group on a private Great Barrier Reef pontoon

svc-incentives.jpg960 × 1200 px · 4:5

Incentive Travel

Reward journeys designed by a SITE Certified Incentive Specialist. Multi-state circuits, exclusive access, awards galas.

Plenary session in a Melbourne convention hall

svc-conferences.jpg960 × 1200 px · 4:5

Conferences & Congresses

Up to 500 delegates with breakouts, city-wide room blocks, mass transport and full AV production.

svc-events.jpg960 × 1200 px · 4:5

Events & Launches

Product launches, brand films, themed nights and CSR days against backdrops no ballroom can match.

Every market briefs differently. We speak each one.

Dedicated desks across Australia, India and New Zealand, briefed on the culture, compliance and expectations of each source market.

India

2400+ delegates

Dealer and pharma incentives of 40 to 500. Jain and vegetarian kitchens, Indian chefs on tour, Bollywood galas, DJ, Bhangra, cricket at the MCG.

United States

400+ delegates

President's Club programmes with documented duty of care, ROI reporting and CSR built in.

Germany & DACH

650+ delegates

Precise run-of-show, GDPR-compliant delegate data and itemised, transparent costings from day one.

Sweden & Nordics

300+ delegates

Lower-impact programmes, carbon reporting, eco-certified operators and collaborative workshop formats.

UK & Europe

750+ delegates

Long-haul recovery pacing, Australia and New Zealand combinations, agency white-label delivery.

India Bid Fund · Tourism Australia

400+ delegates travelling before 31 May 2027? We build the bid with you.

Check eligibility

Featured work

Awards gala dinner overlooking the Coral Sea

case-feature.jpg1400 × 1600 px · 7:8

Incentive · Global technology company

Venue cancelled at eight weeks. Rebuilt in 48 hours.

122 top performers from ten countries, seven nights across Sydney, Uluru and Cairns. When the primary resort cancelled in peak season, a direct relationship secured a full buyout, presented to the client as an upgrade. Adapted access let two delegates using wheelchairs complete every experience.

122Delegates

10Countries

3States

100%Satisfaction

"The most cohesive, most beautiful, and most talked-about programme in our company's history."
VP Sales, Global Technology Company

Indian incentive group at a Melbourne gala

case-india.jpg1200 × 840 px · 10:7

India · Pharma dealer incentive

155 delegates in 4 batches, Melbourne and Gold Coast, 5 nights

Leadership retreat at a Barossa vineyard

case-germany.jpg1200 × 840 px · 10:7

Germany · Leadership retreat

28 executives, Barossa and Kangaroo Island

Conference delegates on a Tasmanian wilderness walk

case-sweden.jpg1200 × 840 px · 10:7

Sweden · Low-carbon conference

18 delegates, Sydney and Tasmania

Destinations

One continent. Eight stages.

Pair a convention city with a wild finale. Most of our incentives cross two or three.

Sydney Opera House and Harbour Bridge at dusk

dest-sydney.jpg1640 × 760 px

NSW

Sydney

ICC Sydney, harbour charters, rooftop galas

dest-uluru.jpg800 × 760 px

Uluru

Resort buyouts, desert dinners

dest-cairns.jpg800 × 760 px

QLD

Cairns & Reef

Private pontoons, Daintree

dest-melbourne.jpg800 × 760 px

VIC

Melbourne

MCEC, laneways, the MCG

dest-goldcoast.jpg800 × 760 px

QLD

Gold Coast

Beach galas, theme park buyouts

dest-adelaide.jpg800 × 760 px

Adelaide & Barossa

Cellar door buyouts

dest-perth.jpg800 × 760 px

Perth

Closest gateway to India

dest-tasmania.jpg800 × 760 px

TAS

Tasmania

MONA, wilderness lodges

Responsible by design

Programmes that leave Australia better.

Eco-certified operators, Aboriginal-owned and guided experiences, local procurement and community CSR days. Every proposal shows its footprint and the choices that reduce it.